About

About

Full-Service Production team available upon request.

Liza Gershman, an award-winning photographer and accomplished writer, has nearly two decades of industry experience working in all facets of Commercial photography. Liza's extensive background includes Creative Direction and Art Direction, wardrobe, prop and set styling and has as a full-time dedicated producer on her staff.

Specializing in Lifestyle, Food and Travel, Liza's passion for food, people, and culture, have given her the opportunity to photograph in more than 51 countries and 47 U.S. States during her career.

Best-Selling Author and Winner of the Gourmand Cookbook Award (2018), with a Master's Degree in English & American Literature and a Photography degree, Liza has nearly two decades of industry experience working in all facets of Commercial and Editorial photography and writing. Liza’s 12 published books and hundreds of newspaper and magazine stories have enhanced her storytelling abilities in her extensive professional background, which includes Creative Direction, Art Direction, Producing, Event Production, Wardrobe, Prop and Set Styling.

Liza’s 12th book, Cuban Flavor, has garnered many accolades, and has been touted on CBS, in National Geographic, Travel & Leisure, Budget Travel, NPR and many additional local and national publications and radio shows. Liza was honored to speak for Talks At Google, and on the prestigious campuses of Twitter, Oracle, and Disney to name a few.

As a photographer and Art Director, Liza regularly teaches, writes and presents for celebrated companies: Creative Live and Canon USA. She was honored to nationally launch the 6D for Canon, and the T6. Prior to that she worked as the in-house Senior Digital Photographer for Williams-Sonoma and continues to freelance for clients such as Goldman Sachs, Hyatt Hotels, Restoration Hardware, Safeway, Party City, Getty Images, AirBnB, Visa. In 2010, Liza was Governor Jerry Brown's campaign photographer, and in 2014 was a photographer for the RedBull Youth America's Cup.

As a storyteller, Liza’s written work has garnered many accolades. She was a regular contributor to the San Francisco Chronicle Travel Section, writing tips on top destinations for a monthly column called “5 Places”, and continues to write about travel, food and culture in articles and book form.

Published Books:

  • Drink Vermont: Flavors of the Green Mountain State (SkyHorse Publishing) Fall 2017
  • Cuban Flavor (SkyHorse Publishing) Spring 2018
  • Passage to China: the Silk Road (SkyHorse Publishing) Fall 2017
  • The Good Cook's Book of Tomatoes (SkyHorse Publishing). 2015
  • The Good Cook's Book of Mustard (SkyHorse Publishing). 2015
  • The Good Cook's Book of Oil & Vinegar (SkyHorse Publishing). 2015
  • The Good Cook's Book of Salt & Pepper (SkyHorse Publishing). 2015
  • The Good Cook's Journal (SkyHorse Publishing). 2015
  • More Than Meatballs (SkyHorse Publishing). 2014
  • Be Fabulous At Any Age (Lions Gate Corporation). 2013
  • San Francisco Entertains; The Junior League of San Francisco’s Centennial Cookbook   (Favorite Recipes Press). 2011
  • A Taste for Absinthe (Clarkson Potter, a division of Random House). 2010

Publications include:
National Geographic, Travel & Leisure, Budget Travel, Maxim, SI.com, Outside Magazine, Huffington Post, Wine Spectator, NBC Bay Area, Chicago Sun Times, C Magazine, Daily Candy, SF Gate, San Francisco Chronicle, Seattle PI, Tasting Panel Magazine, Food & Wine.com, Marin Magazine, 7x7,  Fairfield County Look, Napa Valley Life, St. Helena Star, Eater SF, Bloomspot, Beer Connoisseur, Publisher’s Weekly, Table Hopper, Nightclub & Bar, Gig Salad, Tasting Table, MindFood (Australia and New Zealand), The Press Democrat, VSCO, and Food Arts Magazine to name a few.

Clients include:
Visa, Restoration Hardware, Safeway, Jerry Brown for Governor, Red Bull Youth America's Cup Full Metal Jacket Racing Team, Airbnb, SandBox Studios, Bloomspot, Grand Hyatt San Francisco, Medi Day Spa, Fifth Floor Restaurant at Hotel Palomar, Comstock, Otis Lounge, Sprout, 15 Romolo, Tempus Fugit Spirits, El Molino Winery, Failla Winery, Lattanzio Winery, Lieff Wines, Hawk & Horse Vineyards, Castillo de Amoroso, Ecohaus, Dogtronics, Pocket Opera, Eastside West Restaurant & Bar, America’s Best Values Inns, Wine Country Rentals, Mes Amis Salon, Junior League of San Francisco, Spinsters of San Francisco, Recharge Spa, Satori Yoga, Grand Pu Bah Restaurant, Isa Restaurant, G-Squared Salon, Posh Hair Salon, Aqui Di Roma Spa, Aesthetique Boutique, Lavash Restaurant, Zen Day Spa, Mercer Street Salon, Serenity Med Spa, UVA Restaurant, Pure Envy Salon, Kasa Restaurant, Dunya, Bushi-Tei Restaurant, Beyond the Alley, Lush Life Nail Bar, Zuppa Restaurant, California Avocado Commission, One Market Restaurant, San Francisco Bay Guardian, Tucker Ellis Law Firm, Ozuma, La Follett Wines, Mad River Distillers, Liquor.com, San Francisco Spirits Competition, Harlem Spirits, Jardinière, Party City, Covell Architecture, Skinner Vineyards, Taboo Absinthe, Marilyn Jager Skin Care Studio, Station House Café, Party City, Nectar, Le Colonial, Suzanne Scott Skin Care, Durso, Chateau 1508, Recharge Salon, Satori Yoga, Otis Lounge, Zen Day Spa, The Boxing Room Restaurant, Arlequin, Toast, The Pure Skin Spa, Anna’s Hair Salon, A Froma Nail & Spa, Big Swingin’ Cycles, Blossoming Lotus Acupunctre, Batka LLC., Thrillist, Lyfe Kitchen, Tequila Ocha, Wagstaff Worldwide, Glenrothes Whiskey, Living Room at the W South Beach, Lyrical Foods, Living Social, Regusci Winery, Kite Hill, Constellation Brands, Flingo.TV, UpTick Vineyards, Caprice Restaurant, Alloy Ventures, Up Tick Vineyards, Waiheke Island Yacht Club, SKIM Media Group, vTrue, Ita-Med, Preston Ranch Wyoming, Desolation Outdoors.